Social media has become a powerhouse in the life of society, and if you’re still not convinced, here are 12 reasons why social media marketing is important:
Helps to quickly reach a large number of people, inexpensively.
Builds up an authority for your brand.
Easier access to nearly everyone, around the whole world.
Personalises the connection with potential customers through their interests and preferences. o Gives you instant feedback from customers- what they like and dislike about your products, which creates a co-creation process.
Increases your website’s traffic- people who have found the answer to their question in your article can become a loyal audience and even ambassadors of your brand.
The cost of using this form of marketing is almost negligible thanks to services such as Facebook Ads or Google Adwords that offer dynamic ads.
It allows you to create buzz around your products or services.
It helps you build relationships with other people who share similar interests and values.
It can give you a much more personal and human feel.
It’s free, and doesn’t require you to pay anything to be on the platform.
It is a very efficient way to connect with your audience. o It is one of the most cost-effective forms of marketing.
You can have a direct impact on your company’s bottom line.